Cemal Ozgur

Leading designs from start to finish

work

about

Deeny

Designing a mobile app that allows Muslims to marry with traditional values in mind.

High Fidelity Designs

Project Summary

The problem

Our team saw a problem in the Muslim community in NYC: many Muslims struggle to find suitable partners for marriage, and many of these candidates express frustration with contemporary solutions designed to help Muslims get married.

The solution

We devised to make a product that utilized human matchmakers that could put potential couples together. This is a tried-and-true method that has been used for over a thousand years to match most Muslim couples.

My Role

Lead UX/UI Designer

Our Team

Lead Designer, Backend Developer, AI Expert, 2 SMEs

Step 1

Competitive Analysis

Understanding if our concept could "fit" within the Muslim romance application space was a critical first step. I downloaded more than 10 dating and marriage apps, most of which were geared towards Muslims, and went through them in pain-staking detail.

Only one other app utilizes human matchmakers as a paid extra feature. Many of the apps designed to help Muslims get married are simply reskins of Tinder. This insight allowed us to determine that we could be onto something that doesn't already exist.

Step 2

Conducting User Research

I then asked matchmakers in my community to serve as SMEs for Deeny’s design journey. I also interviewed potential users and extracted a plethora of information via user interviews and surveys.

I made the following two personas to guide Deeny’s journey.

Step 3

Wireframing

It then became time to start wireframing. I built a simple Design System for us via Brad Frost's Atomic Design methodology to maintain our components. I incorporated direct quotes from users that I obtained via user interviews to make the following features.

Step 4

Development

Deeny is currently under development! I’m learning CSS and HTML to do all of the frontend while working with a backend developer, and an AI expert, to solve all of the technical nuances.

More projects :)

FreeQuran

School.com

Building an EdTech platform designed to provide accessible Qur’an education.

Brick DeFi

Making wireframes and conducting user research for a fintech startup.

All work © 2025 Cemal Ozgur. All Rights Reserved.

Cemal Ozgur

Leading designs from start to finish

work

about

Deeny

Designing a mobile app that allows Muslims to marry with traditional values in mind.

High Fidelity Designs

Project Summary

The problem

Our team saw a problem in the Muslim community in NYC: many Muslims struggle to find suitable partners for marriage, and many of these candidates express frustration with contemporary solutions designed to help Muslims get married.

The solution

We devised to make a product that utilized human matchmakers that could put potential couples together. This is a tried-and-true method that has been used for over a thousand years to match most Muslim couples.

My Role

Lead UX/UI Designer

Our Team

Lead Designer, Backend Developer, AI Expert, 2 SMEs

Step 1

Competitive Analysis

Understanding if our concept could "fit" within the Muslim romance application space was a critical first step. I downloaded more than 10 dating and marriage apps, most of which were geared towards Muslims, and went through them in pain-staking detail.

Only one other app utilizes human matchmakers as a paid extra feature. Many of the apps designed to help Muslims get married are simply reskins of Tinder. This insight allowed us to determine that we could be onto something that doesn't already exist.

Step 2

Conducting User Research

I then asked matchmakers in my community to serve as SMEs for Deeny’s design journey. I also interviewed potential users and extracted a plethora of information via user interviews and surveys.

I made the following two personas to guide Deeny’s journey.

Step 3

Wireframing

It then became time to start wireframing. I built a simple Design System for us via Brad Frost's Atomic Design methodology to maintain our components. I incorporated direct quotes from users that I obtained via user interviews to make the following features.

Step 4

Development

Deeny is currently under development! I’m learning CSS and HTML to do all of the frontend while working with a backend developer, and an AI expert, to solve all of the technical nuances.

More projects :)

FreeQuran

School.com

Building an EdTech platform designed to provide accessible Qur’an education.

Brick DeFi

Making wireframes and conducting user research for a fintech startup.

All work © 2025 Cemal Ozgur. All Rights Reserved.

Cemal Ozgur

Leading designs from start to finish

WORK

ABOUT

Deeny

Designing a mobile app that allows Muslims to marry with traditional values in mind.

High Fidelity Designs

Project Summary

The problem

Our team saw a problem in the Muslim community in NYC: many Muslims struggle to find suitable partners for marriage, and many of these candidates express frustration with contemporary solutions designed to help Muslims get married.

The solution

We devised to make a product that utilized human matchmakers that could put potential couples together. This is a tried-and-true method that has been used for over a thousand years to match most Muslim couples.

My Role

Lead UX/UI Designer

Our Team

Lead Designer, Backend Developer, AI Expert, 2 SMEs

Step 1

Competitive Analysis

Understanding if our concept could "fit" within the Muslim romance application space was a critical first step. I downloaded more than 10 dating and marriage apps, most of which were geared towards Muslims, and went through them in pain-staking detail.

Only one other app utilizes human matchmakers as a paid extra feature. Many of the apps designed to help Muslims get married are simply reskins of Tinder. This insight allowed us to determine that we could be onto something that doesn't already exist.

Step 2

Conducting User Research

I then asked matchmakers in my community to serve as SMEs for Deeny’s design journey. I also interviewed potential users and extracted a plethora of information via user interviews and surveys.

I made the following two personas to guide Deeny’s journey.

Step 3

Wireframing

It then became time to start wireframing. I built a simple Design System for us via Brad Frost's Atomic Design methodology to maintain our components. I incorporated direct quotes from users that I obtained via user interviews to make the following features.

Step 4

Development

Deeny is currently under development! I’m learning CSS and HTML to do all of the frontend while working with a backend developer, and an AI expert, to solve all of the technical nuances.

More projects :)

FreeQuran

School.com

Building an EdTech platform designed to provide accessible Qur’an education.

Brick DeFi

Making wireframes and conducting user research for a fintech startup.